JHARCRAFT (JHARKHAND SILK TEXTILE AND HADICRAFT DEVELOPMENT CORPORATION) has exported products worth Rs 1K this year. It is aiming to cross 5k this year.
JHARCRAFT, an industry body promoted by the government of Jharkhand for the development of handicrafts, handlooms and silk products, is changing perceptions of Jharkhand. With a turnover of just over Rs 5 million in 2007-08, it wasn’t expected to do great business. To a surprise, the sales surged to Rs 70 million in 2008-09 and by 2009-10; touched Rs 150 million. Growth has been faster than any other government organization in the country that promotes its handicrafts. JHARCRAFT has recently opened outlets in cities such as Kolkata, Mumbai, Pune and Delhi. The department intends to open stores in every corner of the country. It is also thinking of opening an emporium in Mauritius on a franchisee basis. In a recent bid to build its reputation as a global brand in silk products, JHARCRAFT is sending two artisans who will showcase their products at the World Expo being held in Shanghai, China. Besides, the organization is aiming to tie up with Wal-Mart and other entities in India and abroad to boost sales. It is also in talks for an export pact along with London-based Alankrita Associates and with a Canada based company. It currently has a tie up with Jaipur based Moorarka Organic Pvt Ltd for exports. This company is surely going big!
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