JHARCRAFT is doing great work in terms of empowering the tribals of the state. The company does not have a profit motive but a motive of welfare of the state. Yet, with great tact and precision the marketing policies are being graduated effectively to increase demand for such goods. The tie up with Wal-Mart is one such marketing super gimmick. The exceptional network that is built with such tie ups reduces the burden of promotion of your product. The tie up firm promotes, creating space and time for you to concentrate the administration and production of the product. The profits incurred, from the splendid run of the company is used for further creating a market space that will be responsible in surging sales cumulatively. The tribals of Jharkhand are known for their hard work .It is just, that right path is shown to them. Besides, in a state of constant revolt from Maoists, it is the villagers who utmost need a proper living. Quantitatively, the idea of job creation has been a success for JHARCRAFT and JHARKHAND. More and more tribals have been influenced to join this trade as it offers a decent living standard with a proper income. Ultimately, it is them who will have to work and display their skills and further enhance this small company’s brand value into something as big as Armani.
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